Retail Servey Results

Surprise Retail Survey Results are in!

The City of Surprise launched a retail survey in May that garnered nearly 3,000 responses!

Thanks to our engaged residents, and residents from neighboring communities, we were able to collect data that helped to identify the City’s retail strengths, as well as opportunities to bring additional amenities closer to home.

Select survey insights are available below, with full results available at

Top 10 Local Favorites

  • Nick’s Diner I & II
  • Jim’s Burger and Eggs
  • Vogue Bistro
  • Saigon Kitchen
  • Amuse Bouche
  • Archie’s Deli
  • New York Flavor
  • Big Buddha
  • Babbo Italian Eatery
  • Rio Mirage

Top 10 Desired Retailers

  • Costco
  • Whole Foods
  • Hobby Lobby
  • Macy’s
  • TJ Maxx
  • Joann’s Fabric
  • Old Navy
  • Nordstrom
  • Harkins Theater
  • Home Goods

Top 10 Desired Restaurants

  • In-N-Out Burger
  • Sweet Tomatoes
  • Portillo’s
  • Cheesecake Factory
  • Texas Roadhouse (Great news! A Texas Roadhouse is currently being constructed in the area of Grand Ave. and Mountain View Blvd.)
  • Cracker Barrel
  • Oregano’s
  • Pita Jungle
  • Mimi’s Café
  • El Pollo Loco

The city would like to thank everyone who participated in the survey! The Surprise Economic Development team will now use the results to guide their retail recruitment efforts.